design thinking graphic orion global

At Orion Global, we do NOT believe in a traditional “waterfall” approach to innovation or project management.

We understand this is how some people operate, but we take a more agile approach in order to realize value more rapidly. We believe that if P=40/70, where P is the probability of success, then we move.

We employ a Design Thinking approach to our projects and innovation.

What is Design Thinking?  While there isn’t a good single definition of the concept, we have some thoughts. It’s an idea, a strategy, a method, and a different way of seeing things. We use 6 stages of our process.

design thinking graphic orion global

At Orion Global, we do NOT believe in a traditional “waterfall” approach to innovation or project management.

We understand this is how some people operate, but we take a more agile approach in order to realize value more rapidly. We believe that if P=40/70, where P is the probability of success, then we move.

Design Thinking is what we employ for our projects and innovation management.

What is Design Thinking?  While there isn’t a good single definition of the concept, we have some thoughts.

It’s an idea, a strategy, a method, and a different way of seeing things.

At Orion Global, there are 6 stages of our Design Thinking process:

empathize design thinking
It’s important to gain an understanding of the problem from ALL perspectives.  This involves the customer as well as internal stakeholders. We seek to observe and engage all parties to understand their experiences and motivations.  Part of this is immersing ourselves into our customers environments to gain a deep understanding.
define design thinking
This is where we take all the information we have collected during the empathize stage and put it on “paper”. We analyze all our observations and collect available internal and external data and synthesize them to define the core problems.
ideate design thinking
This is when the team is ready to start generating ideas and really challenge our customers pretty hard.  We are going to bring ideas to the table and they are going to tell us “that won’t work” because “we don’t do it that way” and we are going to push back and ask “why not”.  You see, this is why we have been hired, to improve and challenge.  Everything is on the table as a possible solution.
prototype design thinking
Once we have an idea or hypothesis for a solution its time to test it by building a prototype.  This may or may not involve technology.  It could be a process that we simply model out and look for all the possible “levy breaks”.  We run through the prototype to see what needs to be tweaked. Sometimes we find we need to go back and ideate more to model a better solution.  At the end of this stage we have confidence in the solution, an understanding of the contraints, and a general understanding of how the end users will react.
test design thinking
After the prototype is accepted, we move into the actual user testing phase.  You might think this happens in a linear fashion, but our process is anything but.  You see, we will be doing a lot of testing as we go.  In fact, once we move past the Define stage, the team may conduct more than one stage concurrently.  We may also see results from the testing stage lead us back to ideating or developing new prototypes.
implement design thinking
This is where the rubber meets the road and it’s time to scale.  Because of our process, implementaitons should be almost a non-event. We have thought out nearly every possible problem at this point, of course something is always going to happen. Preparing all involved not just with what to expect but also how to react when things don’t go as planned is critical. We design crisp and clear communication to all users. When the switch is flipped, there should be no disrpution to the business.

We’d love to chat with you about any projects you have and how we might be able to support moving your business forward.  We are glad to show you actual examples of our work.

Give us a shout even if you just want to know more about our processes.

For more about us, click here. For more on Design Thinking, click here.